How to Straighten Thick, Curly Hair Without Damaging It

Strength of Nature — the makers of African Pride, Beautiful Textures, Elasta QP, MegaGrowth, TCB, Pro-line and Soft & Beautiful — is revolutionizing the hair industry with a ground-breaking product:

Reversible™ Straightening Texture Manageability™

This revolutionary system has created a totally new category in hair care. Never before has hair been able to have it all – total manageability and versatility. For natural girls, it’s the flexibility to Flip™ back-and-forth from curly to straight and then back again, and if you have relaxed hair the system extends the time you need to touch-up between relaxer new growth applications. Read more here.


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